How to build a credible brand identity online for small businesses?
Step 1: KYC
You read it right! You should identify your ideal customer segment for product/ service offering. You should be able to identify your customers in terms of age, gender, location, behavior, interests, buying habits and so on.
Step 2: Create social media pages & be consistent
Plan your day well and make sure you spend ‘sometime’ on social media on daily basis. Consistency is the key. Retweet, share, like and comment on good & relevant content by other companies/ brands.
Step 3: Engage with audience
Now you are spending time with audience, better do it in more engaging way. Ask questions & appreciate them over comments & DMs.
Step 4: Tell stories about your clients
Take a paper and pen down your great clients, for whom you created immense value. Ask them to share feedback and promote the same in form of stories with your audiences
Step 5: A step deeper: Convert the story into case study
If it is worth telling it, make the story more comprehensive and add elements like graphs, charts etc to further backup your story. Make it a case study for potential customers.
Step 6: Learn from Leaders
Spend enough time on social media pages and search for leaders in your sectors. See, what they are doing and what you are not doing. Learn from them and you may implement similar strategy too.
Step 7: WordPress Blog
Why not use simple and elegant designs from wordpress and start writing about your brand, services and sector on blog. Try to generate original content for your readers.
Step 8: Video opportunities
Look for relevant video opportunities in your life – while traveling to work, while eating, at home or out with friends. Video content is consumed 75x faster than text content.